Cultural Wisdom is subconciously linked to sophistication in our minds. When we are very quick to write someone off, or we are unimpressed by their behaviour or we are finding that the person is just not understanding the norm, we write them off.
We are writing these people off due to their cultural widsom, and nothing to do with the actaul product they are offering. Sophistication is linked to Cultural Wisdom. We figure as humans that if a person is not understanding the norm, then there is no way they are going to understand or be helpful in the future.
Cultural Wisdom is difficult.
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