"God is in the details" - Mies Van DeRoche - very important to have big/great ideas, The detail of a piece of work is what can make the project magnificent.
"Nothing ever goes away" - Marshal Mcluhan - cars replacing horses, horses didnt go away though they have just moved into a new category or art. They are not needed for transport anymore but they are still around and have different uses.
highlight - lightest part of the photo
midtone
shadows
Denotated - text that is factual, information design ex- sources
Connotated - text that is more subjective ex- poetry, lyrics
Bleed - full bleed - one picture on the cover
weights - thickness of fonts
-type faces have character
serif - has little curls
sans serif - plane. In french means not curly.
The difference between Illustrator and Photoshop is...
-Illustrator is vector based, it is mathmatical. It is the use of geometrical systems such as points, lines, curves which are all based on mathmatical equations to represent images in computer graphics. Vector based images can be scaled as big as you want, Raster Based cant.
-Photoshop is a raster based program, in a grid orientation. Raster graphics are the representation of images as an array of pixels which is typically used for the representation of photographs.
-Google - biggest media company in the world. Google is a very interesting frame with in this frame are all different kinds of things.
-linear way of thinking - way we think as humans
-Characteristics of a logo - not a picture or illustration, logos are stylized.
-Stylized - means highly reduced reference to something.
-Starting to create a project or design it is best to start playing around with it in just black and white. This helps you build the skeleton to start the project.
Pixel - is a single point in a raster image. Pixels are usually arranged in a 2-demensional grid and are often represented using dots or squares.
Quark- Page layout and publishing Software. QuarkXPress - desktop publishing layout editor. creating and editing page layouts. Used for flyers, magazines, newspapers and catalogs.
Photoshop- graphic editing program, image manipulation software. format includes layers. pixel based image editor
Illustrator- vector based drawing program by Adobe Systems. Used mainly for type setting and logo graphics.
Design- is the planning that lays the basis for the making or any project or system.
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